Calculate Your Business Growth Potential
Discover your Customer Lifetime Value, identify lost revenue, and see exactly how much your business could grow with better retention strategies.
Customer Metrics
Business Metrics
Understanding Your Metrics
The total revenue you can expect from a single customer over their entire relationship with your business. Higher CLV means more profitable customers.
The percentage of customers who return to make another purchase. Industry average is 20-40%. Increasing retention by just 5% can increase profits by 25-95%.
The total cost of acquiring a new customer, including marketing and sales expenses. Your CLV should be at least 3x your CAC for a healthy business.
The potential revenue you're losing from customers who don't return. This represents your biggest growth opportunity through improved retention strategies.
